The Office of External Affairs selected 2007-2008 achievements and goals that correspond with the Teaching and Learning, Research, Scholarship and Creative Activity, Civic Engagement and Best Practices campus planning initiatives.

Teaching and Learning:  Attract a well-prepared and diverse student population.

• IUPUI re-released the “Where Impact is Made” campaign, saturating the market through television, transit promotions, radio, and billboard advertising. The campaign resulted in record enrollment in credit hours and a record 12.4 percent increase in the number of beginning students admitted for Fall 2008, and an increase in admitted students in the top 10 percent of their graduating class. 

• Produced and posted over 100 videos on YouTube celebrating the culture, programs, and scholarship at IUPUI. The new media site provides an avenue to reach a diverse national and international student population.

• IUPUI hosted its second regional Science Olympiad competition, drawing 174 top science students from five high schools and six middle schools. IUPUI is a destination campus for high-ability students through events like Science Olympiad, The Hoosier Science and Engineering Fair, The Evan Bayh Youth Leadership Summit, and the IUPUI Poetry Contest, organized by the Office of Academic Affairs. Over 70 Latino students participated in a weeklong program with the National Hispanic MBA association through Project Stepping Stone. Through a partnership with the Center for Leadership Development, IUPUI hosted over 300 first-generation African American students and their families for a city-wide college preparation summit.

• Increased market awareness of graduate programs by re-releasing the “Where Impact is Made” graduate campaign. The campaign included two television commercials, print ads, and mall and transit signs in Central Indiana. Showcased graduate education for policy-makers by hosting the first Purdue, IU and IUPUI graduate day at the Indiana State House.

Teaching and Learning: Support and enhance effective teaching

• Researched, developed, and installed a history wall depicting 40 years of campus traditions and achievement. Located in the IUPUI Campus Center, the history wall builds pride in IUPUI.
• Authored and edited electronic newsletters and new media stories to celebrate the excellence of IUPUI. Over 100 issues of the student electronic newsletter Jag News are produced annually for a subscriber base of 27,000, a weekly video is released on campus-wide television JagTV, and over 52 issues of the faculty-staff electronic newsletter, Inside IUPUI, were released to a subscriber base of 11,018.                    

• Over 300 alumni served as mentors to IUPUI students to promote retention and academic success at IUPUI. Over $43,000 in scholarships was awarded to IUPUI outstanding students from campus-based alumni councils.

Research, Scholarship and Creative Activity: Provide support to increase scholarly activity and external funding

• Developed and launched phase I of a national marketing “Where Impact is Made” campaign to increase visibility of IUPUI among peer institutions. Placed print ads in the Chronicle of Higher Education and Diversity Issues in Higher Education, released the IUPUI Academic Plan, the 2007 Performance Report, and Signature Center direct mail pieces and IUPUI overview piece to over 1,500 presidents, chancellors, provosts and vice presidents nationwide.

• Promoted IUPUI as the nation’s translational campus through the Chancellor’s Translating Research into Practice (TRIP) initiative. Web site promotions, faculty scholar hero cards, and video interviews put a face on translational research at IUPUI. Over 400 campus and community members participated in a fall panel, spring community showcase, and faculty discussion forum. IUPUI promoted faculty excellence on the web, in print publications, campus promotions, annual report and electronic newsletters reaching thousands of off-campus alumni, friends, and policy-makers. 

• Garnered national television exposure for the campus through live national network broadcasting of the U.S. Olympic Diving Trials and IUPUI student George Hill’s selection as first-draft NBA pick by the San Antonio Spurs. Estimated media impact of the Olympic Trials is 2 million households in Indianapolis and 237 million households nationally, with an estimated value of over $4.8 million in earned advertising.

Civic Engagement: Intensify commitment and accountability to Indianapolis, Central Indiana and the state

• Demonstrated IUPUI’s impact on the health and life sciences, information technology and motorsports economic clusters through sponsorships and partnerships with the Indiana Health Industry Forum, Tech Point and the Tech Summit, MIRA awards, Indianapolis Chamber of Commerce and the Hispanic Business Council’s Connexion event, Indiana Black Expo, Fiesta, the Indiana State Fair and the Economic Club of Indianapolis.

• The Chancellor hosted nearly 300 guests at the 2008 Report to the Community event, and distributed six electronic newsletters to a subscriber base of 3,000 corporate and community leaders. Over 3,000 copies of the campus Performance Report were distributed to policy-makers, and to community and civic leaders.

• Over 15,000 alumni attended events during the academic year and over 500 volunteers served on advisory and alumni boards on the IUPUI campus. Six schools held class reunion and alumni weekend programs, touching over 1,530 participants.

• Promoted scholarly research and creative activity at IUPUI through alumni programs, including Winter College in Florida, reaching 80 alumni and showcasing 14 IUPUI faculty members.  Lee Hamilton and Dan Coats were keynote speakers.

• Alumni Relations expanded the reach of IUPUI to every major city in Indiana and 14 out-of-state communities with high concentrations of IUPUI graduates. Hosted 25 Dean Visits with alumni groups nationwide. Launched a Neal-Marshall Indianapolis Club during Spring 2008. Alumni Relations:

• IUPUI Alumni Council pledged to raise $100,000 for the Distinguished Alumni Board Room in the IUPUI Campus Center.

• Earned media demonstrated the impact of the IUPUI campus via the local media. IUPUI generated 361 press releases, resulting in 9,290 stories in 151 newspapers, with an advertising equivalency of $16.6 million. A total of 55.4 million viewers and listeners saw stories on Indiana television or heard radio stories citing IUPUI. The total publicity value of these 996 hits is $2.5 million. In addition, over 5,000 alumni and friends received 14 issues of IUPUI In the News, which focuses on documenting the impact of IUPUI.

• Published two issues of the IUPUI Magazine, which was sent to 114,000 graduates of the campus nationally and internationally. The summer edition focused on health and life sciences, and the winter edition focused on faculty, students, and alumni engaged in the technology industry.

• Promoted voter registration and assisted with poll worker recruitment in Marion County through the Hoosier Scholars Helping Democracy program. Hosted the 7th District Special Election Debate and Democratic Primary Debate on campus with local radio and television broadcast partners. Sponsored American Civil Liberties Union lunch speaker series and coordinated Presidential primary surrogate visits to IUPUI. Hoosier Scholars Helping Democracy:

• Raised over $330,000 for the United Way of Central Indiana, earning recognition as one of the top 20 employers in Central Indiana to contribute to the United Way. Collected over 22,000 supplies for school children in the Back Pack Attack and hosted over 40,000 visitors on campus through the Susan G. Komen Race for the Cure, which raises funds for breast cancer research.

Best Practices: Awards

• IUPUI Office of Alumni Relations received the CASE V Silver Award for Best Student Programming for the Top 100 student recognition program.

• The Office of Communications and Marketing earned eight awards for advertising and web site promotion during the academic year.
• 2008, Bronze Medal, CASE International Circle of Excellence Awards Program, Complete Institutional Web Site category, IUPUI Campus Web Site
• 2008, Gold Award, Admissions Marketing Report 23rd Annual Admissions Advertising Awards, IUPUI Campus Web Site
• 2008, Bronze Award, Admissions Marketing Report 23rd Annual Admissions Advertising Awards, "The Spot" podcast
• 2008, Merit Award, Admissions Marketing Report 23rd Annual Admissions Advertising Awards, "Health & Life Sciences" podcast
• 2007, Silver Medal, CASE International Circle of Excellence Awards Program, Complete Institutional Web Site category, IUPUI Campus Web Site
• 2007, Gold Award, Admissions Marketing Report 22nd Annual Admissions Advertising Awards, IUPUI Campus Web Site
• 2007, Silver Medal, Pride of CASE V 2007 Awards, Best Institutional Web Site, IUPUI Campus Web Site
• 2007, Bronze Medal, Pride of CASE V 2007 Awards, Best Web Site, Individual Page or Section, IUPUI Winter 2007 Web Site