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External Affairs, Office of

The Office of External Affairs selected 2007 highlights which correspond with the Teaching & Learning, Research, Scholarship and Creative Activity, Civic Engagement and Best Practices campus planning initiatives.

Teaching & Learning:

  1. Attract and better prepared more diverse student population
    1. Released five undergraduate television commercials in the Central Indiana market to attract high ability students to IUPUI.  Saturated the market with companion print ads, print publications and web promotions resulting in an increase in applications for admissions. Researched and developed a unified marketing plan for student recruitment in 2007-2008 with Enrollment Services. To view print materials, ads and commercials visit:
    2. Released two graduate television commercials in the Central Indiana market to attract high ability students to graduate programs at IUPUI. Promoting Indiana’s graduate campus, IUPUI increased the visual identity of the graduate school and homepage to promote this campus distinction. Companion print ads saturated the media market during peak enrollment seasons. To view print materials, ads and commercials visit:  
    3. IUPUI hosted a regional Science Olympiad competition drawing 143 top science students from seven high schools and five middle schools.  IUPUI will host another regional Science Olympiad competition in 2008 and a state competition in 2009. Through events like Science Olympiad, The Hoosier Science and Engineering Fair, The Evan Bayh Youth Leadership Summit and the inaugural IUPUI Poetry Contest, organized by academic affairs, IUPUI promotes IUPUI as a destination campus for high ability students.
  2. Support and enhance effective teaching
    1. Spirit, pride and tradition established a campus recognition event to reward excellence. The Essence of IUPUI recognition event for students, faculty and staff recognized contributions to the spirit, pride and tradition of IUPUI. To view Spirit, Pride and Tradition initiatives visit:
    1. Enhanced internal communications initiatives on the IUPUI homepage by producing video profiles of sixteen faculty, staff and students. Produce weekly spot videos to promote culture achievement and life at IUPUI on the web and through JAG TV campus-wide television network. To view the “spot” and Jag TV visit:
    1. Over 600 nominations were submitted for the alumni program Top 100 recognition event which attracted over 500 guests in May 2007. The Student Organization for Alumni Relations’ membership grew to 236 students.   
    2. The IUPUI Jaguars Letter Club’s Athletics Hall of Fame drew a record crowd at University Place Hotel.  Greg Wright, Nicole Ellis, Armando Femia, and Karrie Reising were inducted during ceremonies held in February as part of Athletics Homecoming Weekend.
    3. The Office of Alumni Relations coordinated and staged the 2007 IUPUI Commencement Exercises for the IUPUI campus on May 13 at which 5,611 ( 4640 IU and 971 PU) degrees were conferred and at which over 34,000 family members and guests were in attendance

Research, Scholarship and Creative Activity:

  1. Provide support to increase scholarly activity and external funding
    1. Developed a national marketing campaign to increase visibility of IUPUI among peer institutions. Launched phase I of the IUPUI “Where Impact is Made” campaign with distribution of a brochure on the IUPUI Signature Center Initiative to Presidents, Chancellors, Provosts and Vice Presidents for Research nationwide. Over 1500 Signature Center pieces have been distributed and a media campaign is prepared to launch in the fall.
    1. Hired a national media relations representative with particular expertise in health and life sciences to promote IUPUI research. Achieved placement of the Moi University strategic alliance article in the Chronicle of Higher Education – June 2007 titled “Thinking Locally, Acting Globally.”
    1. Developed phase I of the Translating Research into Practice promotion to create awareness of IUPUI’s leadership in translational research. Website is in production to go live in the Fall 2007.  Print pieces have been distributed showcasing three translational scholars.
    1. Promoted scholarly research and creative activity at IUPUI through alumni programs Winter College in Florida reaching 89 alumni and showcasing faculty from Herron School of Art & Design, School of Medicine, School of Liberal Arts and School of Science.

Civic Engagement:

III.    Intensify commitment and accountability to Indianapolis, Central Indiana and Indiana.

  1. Community Relations advanced economic development efforts of Indiana by promoting IUPUI education, research and civic engagement opportunities at Indiana Health Industry Forum, TechSummit, Mira Awards, Logistics Conference, Indiana Black Expo, Indiana State Fair, Fiesta, the Motorsports conference and more. To learn more about Community Relations at IUPUI visit:
  1. Media Relations demonstrated the impact of IUPUI through IUPUI In the News to thought leaders, alumni and policy makers through the distribution of 11electronic newsletters to a subscriber base of 5,000.
  1. Earned media demonstrated the impact of the IUPUI campus through the local media. IUPUI generated 258 press releases resulting in 9,876 stories with an advertising equivalency of $16.2 million. A total of 46.2 million people saw stories on Indiana television or heard radio stories citing IUPUI. The total publicity value of these 995 hits is $2.1 million.
  1. Continued to develop and enhance the content and design of the IUPUI alumni magazine to project a strong quality image of the new IUPUI. Produced and distributed the Information Technology themed IUPUI Magazine to 114,000 graduates. To view the IUPUI Magazine visit:
  1. The impact of IUPUI is demonstrated through a series of engagements with alumni and community professionals. Over 150 alumni program activities reach 12,000 alumni and friends. Four hundred and thirty-nine alumni volunteer their time to campus alumni councils. This spring 350 alumni and community professionals participated in an interdisciplinary conference on Human Trafficking. To learn more about alumni programs at IUPUI visit:
  1. Alumni and friends were recognized at the IUPUI Alumni Leaders Dinner for 200 guests three distinguished leaders were recognized for their service with the awarding of Maynard K. Hine Award.
  1. The impact of IUPUI was promoted to political leaders by expanding the Board of Advisors to include Mayors from Lawrence and Carmel, and engaging elected officials in problem solving activities through the Academic Partnership with the City of Indianapolis, and City County Council.
  1. External Affairs researched and advanced the efforts of the Help America Vote Act through collaboration with the Secretary of State, Marion County Clerk and SPEA faculty  to attract qualified poll workers to work the polls. Together a multi institutional effort was launched to meet the shortage of poll workers in Marion County in the Fall 2007 election.
  1. Promoted IUPUI’s commitment to the community by managing and executing the campus United Way of Central Indiana Campaign raising $330,000 earning IUPUI one of the top 20 employers participating in Central Indiana. Provided leadership to the UWCI Back Pack Attack providing over 22,000 supplies to school children. Hosted the breast cancer research and awareness Race for the Cure event with over 40,000 visitors on campus.
  1. Worked with the Center for Service and Learning to promote the campus receiving the President’s Higher Education Community service Honor Roll award.  Several hundred people, including Lt. Governor Skillman and Deputy Mayor Campbell, attended a celebration in the Indiana State House on November 30, 2006.

Best Practices

Indiana launched the Integrated Image/Visual Identity program in the fall 2006 to unify the logo and signatures of academic programs and campuses throughout the system. IUPUI developed an Integrated Image Roundtable, website and identified contacts for all academic units. The first phase of the program was launched with the creation of over 3,000 signatures for IU schools on the IUPUI campus. All IU signatures are completed and in various stages of deployment. The Purdue schools, IUPUC campus and IUPUI campus unit signatures are in production to be released and implemented in the fall 2007. All signatures and website banners will be in place by the end of 2007-2008 academic year.

Awards

The impact of IUPUI as a national leader in web design and development was exhibited in 2007.

IUPUI earned 1st place honors in the 22nd Annual Admissions Advertising Awards program in the Internet/world wide web category for schools with over 20,000 students.

IUPUI received the highest award presented in the 2007 International Council for the Advancement of Education “Circle of Excellence Awards” competition.  Category: Entire web site, schools over 20,000 students.